In 2009, I designed a book celebrating the 10 years of hip-hop festivals at the São Paulo SESCs.* As you can see in these excerpts, the book is a collage of pictures and flyers composing a visual narrative of a decade of hip hop shows at the SESCs.* SESC stands for Serviço Social do Comércio (Social Service of Commerce). It is a non-profit promoting culture and arts. Founded in the 1940s, it has centers in almost every Brazilian major city.